Twitter is reportedly set to soon unveil the filing for its initial public offering, a document that will give investors their first in-depth look at the social network’s financial health.
Much of the attention will likely be on revenue growth, which some analysts speculate has been strong.
“I’m pretty confident that revenues more than doubled from 2012 to 2013, so investors will like that,” Wedbush analyst Michael Pachter told MarketWatch. “More important is the rate of growth the last couple of quarters, and I suspect it is really high.”
Twitter’s annual revenue has skyrocketed since 2011 as its user base has expanded, according to estimates from eMarketer.
The San Francisco-based company’s revenue soared more than 200% to $288 million last year, is projected to more than double to $583 million this year, reach nearly $1 billion next year and to top $1.3 billion in 2015, according to the market research company.
Twitter is also seen posting steady growth outside the U.S. The company’s non-U.S. ad revenue is expected to make up nearly a quarter of total sales by 2015, according to eMarketer. The company’s mobile ad revenue is also projected to exceed $300 million this year, and top $500 million this year.
The market research company based its estimates on data from “other research firms, investment banks, analysts and other sources,” as well as interviews with executives at ad agencies, brands, online ad publishers and other industry leaders, eMarketer Vice President Clark Fredricksen told MarketWatch.